One of the simplest, most basic enrichment opportunities is olfactory enrichment, or introducing novel scents to a habitat. It's appeal varies across taxa. Most birds, for example, are not going to respond too strongly to it, if at all (though the olfactory ability of many birds is something that appears to have been underestimated). For more nose-centric animals, such as wolves and other canines, scent can be a delightful treat.
Reactions to different smells vary. Anise is said to have an impact on dogs similar to what catnip has on cats. Some keepers can be a bit lazy with enrichment and just sprinkle some spice in a corner, and then consider that enrichment box checked for the day. Like any enrichment, the secret is to keep things novel and not use the same scent daily (at least I assume so - there are some spices that I could happily smell all day, every day, others I could leave on the shelf and never miss) - hence my fascination with the variety seen at the spice store.
Spices aren't the only olfactory option, of course - there are perfumes (best used in moderation, in well-ventilated areas), extracts, and even scent from other animals, vet approved, of course. I know of one zoo that had a rabbit that used to be brought into the jaguar exhibit, while the cat was locked up in holding, of course, and allowed to hop around while the keepers cleaned. When they were done, the rabbit was removed, and the jaguar had an interesting scent trail to follow. I often wonder what the frequent smell of jaguar did to that rabbit...
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