Chicago's Shedd Aquarium is the latest to join the trend. The Shedd has joined with ABC7 Chicago to create a mini-web series called An Ocean on the Lake, with different themed episodes covering a wide variety of topics, from proper nutrition to caring for confiscated wildlife.
In many ways, the coronavirus pandemic forced zoos and aquariums to hone their storytelling abilities. With our facilities closed, social media was really the only way that we could stay engaged with the public. It seems to have worked - upon reopening, the public was ready and eager to come back and see us. Now that the worst of the storm has (hopefully) passed, we need to continue to build on these gains and continue to spread the message of what we stand for - conservation, education, and excellence in animal care.
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