Imagine fifty years or so ago, you were a keeper at the Los Angeles Zoo. Imagine, then, that you went to your director and said, "I really think we need to put a sign up at the hippo exhibit telling people not to spank the hippos." Let me repeat that... "do not spank the hippos."
Your director would probably tell you that you were an idiot. After all, who would do such a stupid thing?
Now, we know...
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